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The Scent of Rare Beauty: How Selena Gomez’s Brand Created Its First Perfume

Gloss Angeles

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Crafting Inclusivity in Fragrance

This chapter explores the values behind a beauty brand's fragrance line, emphasizing inclusivity, community, and personal connection. The discussion highlights the innovative design efforts to create accessible products for individuals with dexterity challenges, as well as the importance of collaborating with experts. Ultimately, the speakers detail the development process of their new fragrance, aiming for a balance between individual expression and market trends.

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