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107. B2B Storytelling Strategies that Convert Decision Makers
B2B Mentors
How to Get Your Story in Front of Your Customers
It's pretty much 75, 80% digital marketing now. 85% of their decision making is happening in online research first before they will reach out to a salesperson or before they'll accept outreach from a salesperson. So what we try to do is we're trying to get in front of them through account based marketing tactics like IP capture, etc.
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