The Ultimate Goal and Motivations Behind the Anti-Woke Movement

Consumer boycotts were once thought of as a tactic primarily employed by the left, but the right has recently used them to great effect—just ask Anheuser-Busch and Target, to name just two companies that have recently been caught in conservatives’ crosshairs. Perhaps not surprisingly, given our polarized moment, there’s a movement among conservatives to create an economy of explicitly right-wing alternatives to everyday products. What caused the rupture between conservatives and big business? Is the notion of a parallel economy even realistic, or is it primarily about bringing corporations to heel on social issues? On episode 70 of The Politics of Everything, co-host Laura Marsh surveys the right’s parallel economy with Kathryn Joyce, who wrote about it in the October issue of The New Republic.

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