Ep.213: Alex (@aebridgeman) is joined by Armon Petrossian (@ArmonPetrossian).

My guest today is Armon Petrossian, co-founder and CEO of data transformation company Coalesce, built on Snowflake’s ecosystem. Armon and I kick off talking about his time in China and learning Mandarin in undergrad, and move through topics like building within Snowflake’s, nuances in selling to enterprises, hiring in sales, opportunities in data, and navigating challenging topics with a co-founder.

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Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

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Links:

Coalesce

Armon on X

Topics:

(00:00:00) - Intro

(00:03:54) - Experiences living in China

(00:09:59) - Founding Coalesce

(0012:14) - How does Data Transformation work?

(00:13:46) - Choosing to build around SnowFlake

(00:20:01) - What other opportunities arise as data becomes more abundant?

(00:22:41) - Where are you investing capital right now?

(00:23:49) - What evolution does your sales team need to make right now?

(00:27:39) - What’s a typical sales cycle for you?

(00:29:54) - What have you learned about selling to enterprises that people often struggle with?

(00:31:36) - Navigating political dynamics or relationships

(00:33:02) - What do you look for in new sales hires?

(00:35:11) - What have you become passionate about within building the company?

(00:38:32) - How do you handle disagreements with your co-founder?

(00:42:00) - What works for retaining engineers?

(0044:54) - What companies do you admire?

(00:45:30)- Advice to other data founders