Under the Influence with Terry O'Reilly cover image

S11E10 - Don't Do It Advertising

Under the Influence with Terry O'Reilly

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This Is Your Brain on Drugs

The ad was sponsored by the partnership for a drug free america. The line, this is your brain on drugs became a catch phrase. Three years later, search showed that over 90% of teans had seen the ad and 88 % of them believed even occasional use of cocaine was dangerous. T v guide named it one of the top 100 ads of all time,. It is enshrined in the smithsonian museum.

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