SPI 116: Copywriting Tips and Formulas with Kevin Rogers
The Smart Passive Income Online Business and Blogging Podcast
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The Key to the KLT Formula Is Struggle
The key to the formula is struggle, right? When you admit to somebody that you struggled with something, they let their guard down and they feel close to you. This is the same formula when Weight Watchers paid Jessica Simpson $4 million to be their new spokesperson woman. And it follows it perfectly except in Jessica's case, the result was the cliffhanger which I thought was brilliant.
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