How to Stabilize Your Growth
Ecommerce Playbook: Numbers, Struggles & Growth
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Scaling Guide
The amount of new customers that you're going to acquire decreases over time, as your CPA rises. And so what can happen is if you say, hey, we want to get 5,000 new customers every month, the cost to do that is just going to keep going up and up and up. The more LTV you have, the faster you can scale your new customer acquisition. But a lot of brands, that's not really the case. They probably need to spend more time building a slower business.
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