AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
9min chapter
How the Right Creators Can Transform Your B2B Marketing
The Duct Tape Marketing Podcast
Influencer Marketing in B2B: Strategies and Insights
This chapter delves into the distinct dynamics of influencer marketing in the B2B arena, highlighting the roles of subject matter experts and micro-influencers compared to traditional B2C strategies. It stresses the importance of integrating influencer collaborations into broader marketing plans and emphasizes the need for building authentic relationships and trust with audiences. Through a detailed case study, the chapter showcases a successful influencer campaign, illustrating the potential for meaningful outcomes when strategic partnerships are prioritized.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode