How to Find a Creative Name for Your Company

It's hard to find a creative name. People just go with the obvious one of their own name and put associates in that. So I'm thinking more of the makeup though of the team. Is your, what's your team makeup? Is it all operators? And that's your angle? That's your differentiated? Like the round table healthcare guys, right? They're all ex healthcare operating guys. The finding it isn't the hard part. It's what are you going to do with it after you buy it.