Emotional Needs Are Part of the Job

A lot of companies focusd on their functional job and selling whatever they filled in beating out their competition at doing it. But classical management teaches us that customers don't just have functional needs, but emotional needs as well. And a big emotional need on the horizon for both customers and employees is e sh g. You want to think about this in terms of the products that you sell and how you communicate the ways of your investing an sustain ability - not just for the planet, but for the people that are buying from you and those working for you.