15min chapter

My First Million cover image

He Got Fired By His DAD… So He Built a $60M/yr Empire

My First Million

CHAPTER

Growing a Magazine Business through Strategic Investments

The chapter delves into the speaker's journey of acquiring a struggling magazine business and turning it around by focusing on quality content and attracting genuine subscribers. Through raising prices, increasing advertising rates, and eliminating freeloading subscribers, they successfully doubled subscription revenue within a year. The chapter also discusses the speaker's strategy of aggressive business growth through acquisitions and their investment in a fly-in community for aviation enthusiasts.

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