Are You Responsible for Demand Generation?

Demand generation is divided into two categories: Demand capture and demand creation. Demand capture, ok, were running google adds, we're doing these things to capture the demand that is out there. Demand creation is us taking our points of view,. as james was just talking about, out into the market  and saying, having a be to be podcast solves this problem. And so hitting the market with those points of view can actually lead to demand creation.