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How to launch a successful events business
The Long Story with Simon Owens
X Brand, Do You Plan to Be at This Festival?
When we were creating our brand, it was our entity and we wanted the brands to be a part of it. What we found though is that there was a lot of money instead of trying to sell something that we were doing in asking what they were already planning and wanting to do. We got acquired a couple of years ago by an experiential marketing agency that are very large. They produce events for anyone from Adidas to Netflix, all the Diagio brands. It really kind of inspired us to take an agency model approach to thinking through how we work with brands.
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