10min chapter

B2B Marketing with Dave Gerhardt cover image

#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)

B2B Marketing with Dave Gerhardt

CHAPTER

Building an Audience and the Three Pillars of Business

They discuss the importance of having an audience before selling memberships or courses and how they started the Marketing Institute as a blog to build an audience. They also talk about the three pillars of their business model: media, events, and education.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode