The Importance of Title Thumbnails in Video Creation

A lot of newer creators don't spend the appropriate amount of time crafting a thumbnail. Top talent on YouTube brainstorm title thumbnail ideas for like a day or two before they decide, all right, these are the ones we're going to make. There used to be that the recommendation was to basically repeat the title in the opening seconds so that people would feel like, oh, I'm in the right place. But that just, if you look at your audience retention graph, that predictably leads to abandonment.