In 1998, in an industry conference, the CHI conference, I brought people together and said, here's this new thing that's happening. There's significant potential, but there's also dark sides. In 2006, a subcommittee of Congress in the United States asked me to join this event called TechAid. And so I talked about persuasive tech. The problems that I first saw with technology were three things: collecting data on what persuades individuals; then finding our vulnerabilities and using it against us.

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