Intro

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Ash and Kane dive into the world of podcast concepts and niches, exploring which ones have the best growth opportunities and how to make your show stand out. They discuss the pros and cons of various podcast formats, such as interviews, storytelling, reviews, and more.

KEY TAKEAWAYS

• Interview podcasts offer great opportunities for leverage, free press, and diverse opinions, but require more planning and coordination with guests' schedules.
• Storytelling and fictional podcasts have less competition and high monetisation potential, but require more production time and effort in marketing.
• Review and recap podcasts provide unlimited, easy-to-create content, but can become boring if not done well and may lack longevity.
• "How-to" podcasts are highly searchable and help build authority but require a focus on personality and entertainment value to stand out in a crowded market.
• News and current events podcasts can generate viral social clips but lack evergreen content, leading to inconsistent download numbers.
• Sports podcasts have a dedicated, passionate audience, but the content is often not evergreen, requiring a consistent output of new episodes.
• The more money in the industry you're discussing, the more potential for monetisation, but it's essential to balance passion and opportunity when choosing a niche.
• Combining elements from different niches can help create a unique, one-of-a-kind podcast with a dedicated audience.

BEST MOMENTS

"If your content is highly searchable, you're more likely to come up, you're more likely to be successful."

"These types of shows tend to make a lot of money passively through IP."

"Whatever you know, somebody else out there knows it. So, it's got to be enjoyable to listen to. People have to like your format. People have to like you as hosts."

"If you really like a sports show, you're going to like every episode. Again, there's always something to talk about in the sports world."

"It's not about hitting a big audience, it's about hitting a specific one."

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: podcast@progressiveproperty.co.uk