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#344: Dan McCormick β The Creatine King
The Danny Miranda Podcast
How to Market a Fitness Supplement for Women
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We found that female fitness influencers are much more open to creating content than basically any other population out there. And because they're more open, that's what we run Facebook ads on. Because those Facebook ads feature female fitness creators, it attracts female customers. That's our wedge customer. I think if we're successful over time, it'll kind of go beyond just female fitness enthusiasts and into these populations that haven't historically been targeted.
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