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Driving ROI with Data Analysis – Part 2

Naavik Gaming Podcast

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Driving ROI with Data Analysis

The chapter focuses on the importance of setting up data pipelines, the evolution of data processes, and the structure between data teams and organizational departments. They discuss the need for meaningful goals and hypotheses, prioritizing impactful questions, and being open to surprises. Examples of identifying areas of high churn, improving player engagement, and the impact of different card modes on retention are discussed.

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