S3 E3: How to Fix Your Retention with Val Geisler
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The Power of Email Marketing
Ollie Pop CEO says customers are not necessarily swapping from a diet coke to an Ollie Pop. Customers were just focused on like how can I have this moment it was almost like you sit in a corner post dinner and have an Ollies Pop when your kids are in the other room having screen time right? "Send more often is the answer," he said.
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