Is There a Poor Man's Way to Increase Conversions?

The conversion rate on as a percentage of people that go to that click on that banner on the side and go to the page, like those people are going to opt in at a much higher rate than people who just see the opt in box. And so I'd say this is something to split test. We actually have both. We have an opt in box on our sidebar of our blog that's kind of below the fold. But we also have a banner that offers something of value. And when peopleclick on that banner, they end up going to a page where they can opt in. That page gets us the majority of the opt ins on our website.