This chapter explores the difficulties of maintaining good health and the financial burden it often entails. It also introduces True Med, a product designed to incentivize healthy choices by expanding the use of tax-free health savings account (HSA) and flexible spending account (FSA) dollars to cover wellness items.
Justin Mares is an entrepreneur.
He started two consumer brands that each have done $100mm+ in sales in less than 5 years (Kettle & Fire and Perfect Keto). He also started Surely Wines which has done millions in sales. He's now working on TrueMed, which allows health and wellness brands to tap into the $140B in consumer HSA/FSA accounts
He is one of the most interesting people I've studied.
0:00 What Are You A Top 1% Consumer Of?
3:10 Why Is USA Sick & Unhealthy? (Justin’s Current Obsession)
9:19 What Can You Do About It?
11:42 Spotting Trends
16:36 Making Connections With Interesting People
19:30 How Do You Take Depressed People & Make Them Happy