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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Full-Funnel B2B Marketing Show

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Bridging the Gap: Marketing and Sales Alignment

This chapter explores the common misalignments between marketing and sales teams, particularly in the context of Account-Based Marketing (ABM). It identifies key challenges such as miscommunication, differing goals, and compensation inconsistencies that hinder effective collaboration. The discussion encourages businesses to utilize visualization tools to foster alignment and enhance strategies for revenue generation.

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