How to build a successful B2B media company
The Business of Content with Simon Owens
00:00
Ticket Prices Versus Sponsors
Start from the bottom. Don't try to go for the home run and then put your whole business or risk if you're a small to medium business. You know, one of the things we did look at when we looked at that is that the propensity to travel so we did it for the broadcast sector which is high travelers but some other industries might not be as keen on going there. So taking a bottom up approach definitely was what I thought logical and the destination concept.
Transcript
Play full episode
