Navigating the Green Premium and Emission Reduction

This chapter explores the rise of cargo bikes in Berlin as a green transport solution, while analyzing their effectiveness against other emission reduction strategies. It introduces the 'green premium' concept and discusses how price variations can drive consumer behavior towards low carbon options. Furthermore, it highlights the economic implications of transitioning to zero carbon technologies, the challenges in decarbonizing key sectors, and the significance of understanding costs amid the urgency of climate action.