Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew
Content Is Profit
The Influence of Marketing on Society
This chapter examines how marketing, particularly within the diamond industry, shapes societal norms and consumer behavior through personal anecdotes and broader cultural reflections. It discusses the psychological effects of engagement ring purchases, social comparison, and the halo effect, revealing the hidden pressures and strategies at play. By analyzing the intersection of behavioral science and marketing, the chapter highlights the profound impact these forces have on individual decision-making and societal values.
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