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Ep. 144, The MIT Framework For Daily Media Buying Decisions

The Smart Marketer Podcast

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How to Set and Understand Your Ads Manager

You need to first of all, set the metric so that you can determine what is good or not. Then you want to understand the metric and only then you want to hop into the ads manager. So this means that if you are a media buyer, you cannot look at ads in a silo. And with that information and that context, you actually dive into the Ads Manager. It comes down to understanding.

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