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Sleight of Ear
Twenty Thousand Hertz
What's Going on With Sonic Branding?
Sonic branding can evoke a branded logo or animation in some one's head with a sound, even if there's no screen anywhere near you. When netflick leaned into that and made a sonic brand that was there all the time, i felt like that was a moment in history where it really started to explode. Many more companies started going, what's the reasoning for this? You know, we're very visual creatures and general, so like a logo seems to make a lot of sense. With sound, we just don't think about it a lot. So we don't no what? What does it matter what something sounds like?
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