How to Build a Personal Brand Around a Point of Interest?

i'm a second year student, and it's two thousand and 18, and my name is ella can er. I i don't have m the millions of followis yet starting to day. If you were me, ye, what would you do to deter to build a big personal brand around a point of interest?  I mean, i think social meder is phenomenal for imean, i think our generation is so lucky.