Marketing-Led Go-to-Market for B2B SaaS Companies?

In terms of being sales-led I certainly like the idea of starting those initial conversations understanding what prospects think about the offer. A marketing-led approach can support a smaller deal size than the sales that approach because you don't have expensive commission sales people trying to close each deal and so that's one angle. The other part of a marketing-led go-to-market is often you end up building lead magnets or tools that are separate or alongside your core product value proposition, think website grader from HubSpot in the early days.

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