Can You Trust Amazon Data?

Search volume is the velocity of how many times people are searching for a certain keyword. Amazon used to make that data point public, it would tell you the, you know, search volume,. The interesting thing was that it wasn't like exact number of searches for the previous 30 days. But hey, at the end of the day, It was usable. Why does it continue to be usable? Well why do we want to prioritize keywords on Amazon?