The case against personal branding
ReThinking
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The Paradox of Personal Branding
This chapter critically examines the concept of personal branding, challenging its effectiveness and authenticity in today's society. It discusses how personal branding often creates a false impression rather than a genuine representation of oneself, leading to dissonance between public perception and personal identity. Additionally, it highlights the negative consequences of self-promotion, particularly for marginalized groups, and emphasizes the importance of cultivating a reputation grounded in authentic work.
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