Understanding the Balance Between Lead Generation and Nurturing

Zack talks with legal tech expert Britt Lorish about the process of selecting and managing technology in large and small law firms. Listen in as they talk about typical pain points, common setups, and how process documentation is the first step you know you need to take but don’t want to. 

Additionally, Zack talks about the hidden side of marketing with Spotlight Branding’s Marc Cerniglia. They discuss how lead nurturing often gets overlooked in a typical marketing plan and how you can extrapolate your nurturing ROI from things like increased referrals. 

Links from the episode:  

• Check out Spotlight's Marketing Plan Template  

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