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Tim Cook

The David Rubenstein Show

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The Best Professional Decision of My Life

Apple was struggling in many different areas and operations is no different. Our economies of scale didn't lend itself to us doing manufacturing in different places like we existed in the company at that time. Steve's health was such that he couldn't continue to be the CEO. He told the board that and you were announced as the CEO. You're still sad you want to go west.

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