Are You Going to Go Back to Israel?

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One of, one of your clients came to you and and proposed a merger with them. They had a similar kind of company, and they wanted the two of you run it out of the united states. And now we are married, no kids, and an offer comes our way to legally merge our business into a startup that just raised a few million dollars. We thought, by the way, that we'll do it for a few years and and go back.

When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She walked away from a promising career in finance to become the CEO of Houzz, helping lead it to a platform that now has 65 million users worldwide.

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