We tend to underestimate how much other people notice us, except when it has to do with something that we're very self conscious about. Research shows that just sharing in an experience with someone can influence how they experience that thing. When you have a book club and you know all your friends are reading the same book, you're reading the book with those other people in mind.
Influence is often seen as a skill we have to cultivate, a charismatic quality leveraged by select leaders, business people, and successful social media accounts. But in her new book, “You Have More Influence Than You Think,” social psychologist Vanessa Bohns demonstrates that we all have influence through our words, choices, and even just our presence. Maya and Vanessa discuss how we can become more aware of our power to persuade, and learn to wield it wisely.
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