47 - HiSmile - $20k Investment To $200 Million Dollar Brand Inside 6 Years
The Frankie Lee Podcast
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How Did You Scale the Manufacturing?
It wasn't like a strategy like influencer marketing is today. I think brands like ours almost pioneered that pathway from not even looking at as a marketing opportunity, but more so looking at it from a product feedback opportunity. That's how we started to get organic word of mouth and organic traffic. We try to get our brand wherever our consumers are, we try to communicate with them. So your Snapchat... It's more like you're just willing to go wherever your audience is at that particular time. When you scale manufacturing, especially abroad, and you're already the hell of a lot of units, it doesn't really matter what platform ... You've brought them over and obviously all these influencers
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