Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
Cirque Du Soleil - A Blue Ocean of New Market Space
Value innovation is a new way of thinking about and executing strategy that results in the creation of a blue ocean. Pursuing differentiation and low cost simultaneously lies at the heart of the entertainment experience Cirque du Soleil created. It's conventionally believed companies can either create greater value to customers at a higher cost or create reasonable value at a lower cost. In contrast, those that seek to create blue oceans pursue differentiation and low costs simultaneously.
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