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The Top 10 KEYS to a TERRIBLE ProductLed Business

ProductLed Podcast

CHAPTER

The 4th Key to Building a Bad Product Bed Business

The fourth key to building a terrible product bed business really comes down to the adoption experience. Once people sign up for your trial, you want to make it extremely difficult for them to get the product. Use every form of friction you can, such as email verification step and two factor authentication immediately. The last thing you can do for your product that model is really just talk about ROI incessantly, but hide the product behind gates where they can't actually experience it because they trust you.

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