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Take-Two: Play & the Quest for Lasting Value (Strauss Zelnick, Moritz Baier-Lentz, Hemal Thaker)

Game Theory

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Navigating the Balance: Franchise Growth vs. New Innovations

This chapter delves into the tension between sustaining existing video game franchises and the need to develop new intellectual properties. It emphasizes the importance of long-term strategic thinking in an ever-evolving entertainment landscape.

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