The Third Leadership Principle at Amazon Is Invent and Simplify

Third leadership principle at amazon is invent and simplify. The invention piece of that gets a lot of publicity. But i always find it surprising that the simplify it. If you get that simplification down, then you can apply all the right metrics. That's the most important element to do. I also liken it to what i believe being digital is about. Being digital is about having speed and agility. Speed is a repetitive motion. Highly efficient, high quality, high precision. Well that's your operational excellence. And so to become a truly digital organization, you have to take your wherever your operational excellence approaches are to the next level. More data, more insights, more accountability, more