How Much Does Your Online Store Contribute to Your Business?

Currently our online store revenues is equivalent to one store. I think it also has to do with the product category. If yours is that of an impulse buy like in Winnie's case curation it makes a lot sense to have a physical store. Sometimes the store is there for branding purposes because you come to be inspired and you play with it but you place your order online. It's about making you fall in love with my brands. Think of a mall as a community space and these are people we want to see again and again.