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Ep 178: 40% Repeat Purchase Rate (Without Email) and True Meaning of Product Market Fit with James Petrellis from Mighty Munch

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Do You Have a Test?

We thought we would try not doing emal for a little bit, right? Lhits may be. Try three months, six months, blasphemy. Let's just get exactly right. We've actually done pretty much no marketing to existing customers. I think our only ema floas for a real long time was an abandoned cart and that was it. So this is people coming back. If it does solve their problem, there's a good chance a lot of those guys r gingto come back and keep buying. That's the biggest thing you can do. The first step isn't emal marketing. It's getting your product right so that people actually solves a problem they want

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