In the military, this is called mission creep. In technology and software development they call it feature creep. A psychologist named Nick Haslam wrote a paper that introduced another form of this phenomenon he called concept creep. The boundaries of concepts creep outward over time, the more familiar we become with them. And they begin to include a broader range of examples as we begin to notice the signals in the noise.
In this episode we explore prevalence induced concept change. In a nutshell, when we set out to change the world by reducing examples of something we have deemed problematic, and we succeed, a host of psychological phenomena can mask our progress and make those problems seem intractable -- as if we are only treading water when, in fact, we’ve created the change we set out to make.
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