Making M&A GTM Successful
M&A Science
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The Difference Between Go to Market Planning and Immigration Planning for a New Product
The goal is to understand each piece how you as a company launch te products normally, and then what makes sense for bringing in something that's acquired. The planning for integrating an acquired product, the key difference is that you have to build that bridge. You have to envision. Ok, here's the starting point. And of course, you gather insights through diligence. But with that said, i keep thinking about building a new house versus buying a fix foreffer.
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