Lenny's Podcast: Product | Growth | Career cover image

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Subverting the Norms: Emphasizing Distribution in Startup Success

This chapter focuses on the essential role of go-to-market strategies for startups, highlighting the importance of distribution in product management. The speakers discuss how innovation and unconventional tactics can create competitive advantages that drive demand and success.

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