What's the Most Powerful Thing About the Beef Initiative?

The initiative aims to get the us. D a out of an the fda ot of the fingers ofour beef production, and our ability to go to a rancher down e street and have sell us their beef. It's basically knowing where your damned food comes from. And if people will understand that theyre consumer demand to that 20 cows, pound of ground beef is the reason all this is happening, then they'll take some ownership and accountability," he says. "We change at consumer demand"