Sponsor Advertising

Ads have become a big business for amazon, but they've created problems for sellers. The more people who advertise their products on amazon, the more drives up the cost of advertising. Hart has to actually spend money to buy the search terms for his own brand name because other companies can buy it too. It's that competitive. At this point though, it makes sense to offer defense of sponsor dads. First, it's just really hard for a brand to rise up to the first organic search sult secondly, for new sellers on amazon,. they don't have a ton of sales yet or positive reviews so they can buy key words to get discovered.