Fintech Insider Podcast by 11:FS cover image

793. News: FedNow launch 15sec account verification, and the Metro Bank saga continues

Fintech Insider Podcast by 11:FS

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Nationwide's Rebranding and Branch Promise

The chapter analyzes the rebranding of Nationwide, Britain's largest building society, and discusses its aim to challenge shareholder-owned banks. It emphasizes the importance of remaining relevant for current members while attracting new customers, and discusses the design choices and branding decisions made by the organization. The chapter also highlights the commitment to maintaining physical bank branches and the value they provide in terms of trust, community support, and fraud prevention.

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