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You Need THIS to Advance Your Marketing Career | Echo Chamber

B2B Growth

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The Marketing Is Sales to Masses

The marketing is sales to masses. I almost think it's better if you were to put that in an ABM frame. Like in that position, yeah, you're marketing to a limited set and it is essentially trying to move people further down funnel. But the for the longer the time goes on, the more you're going to say, okay, we need top of funnel stuff. That's where it could take the type of content you create and what you focus on making. And I would just be wary of that. All right, now, wrap up for this one. We are out. Thank you.

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